Month: June 2016

Real estate is a great topic for a blog

Real Estate Blogging, for Agent’s Eyes Only

Very few independent professionals put more time, effort, and money into marketing than a real estate agent. And, nearly every agent enjoys considerable support for their marketing from the brokerage firm that employs them. Brokerage support usually includes some web presence, but is that presence really enough to support your own marketing efforts as an independent agent? Many real estate agencies…

Listicle graphic

7 Reasons to use my Secret Marketing Trick

Click bait listicles might be annoying, they might be huge time wasters, they might even make us angry—sometimes at ourselves. But love them or hate them, they are a secret that is here to stay. The thing is, headlines using lists, or offering secrets revealed, take advantage of human nature. We can’t help noticing them, and we cannot help ourselves from being curious. The…

Blogging on a laptop

Does my small business need a blog?

Every business needs a blog. And here’s why: Establish yourself as a knowledge leader. Blogging is the perfect platform for sharing knowledge and passion with the people will benefit from it. A blog is good for you, good for your customers, and good for business. Blogging is an affordable and cost effective marketing tool for businesses of every size and…

Many different kinds of spam

You Should Care About Link Spam

What is Link Spam? Link spam is defined as links between pages that are present for reasons other than merit. Link spam takes advantage of link-based ranking algorithms, which gives websites higher rankings the more other highly ranked websites link to it. ~ Wikipedia Everyone wants their web pages to rank highly in search engines. An entire industry (SEO) has grown specifically around optimizing web pages to rank higher in…

What is Inbound Marketing? What is Content Marketing?

Inbound marketing. Content Marketing. Everybody’s doing it, right? But what exactly is it that they’re doing? These terms are everywhere we look now. But what do they mean? Are they the same thing? Inbound marketing and content marketing are not the same thing, even though the terms are often used interchangeably. Oddly enough though, even though they are not the…

Twitter Tips

This article focuses on “micro-blogging”, specifically the 140 character limited, microblog platform, Twitter. Most of what I write in this blog has to do with what I’ll call “Blog Blogging”—that is, writing about posting articles on a traditional blog, like those that I build for my clients. Following, are some of my favorite Twitter tips for maximizing your microblogging impact.…

How Often to Blog?

How frequently should you post new blog articles? Like many questions this general, there is no single “right answer” because the answer depends on circumstances. Big organizations with employees dedicated to social media and blogging, should be blogging several times per day. Even medium sized organizations with a single staff member responsible for the blog and social media, should probably…

Dot Com, Dot U S, Dot C A, or Dot Net, Org, Co, etc.?

It is pretty well established that for most blogs and websites, most of the time, the “dot com” Domain Name suffix (TLD; Top Level Domain) is preferable to all others. There are a few circumstances where a country code TLD is preferred, but even then, it is always advisable to secure the .com extension too. But what happens when you can’t…

What is Evergreen Blog Content?

Content that is “evergreen” is content that can remain relevant for long periods of time. It is the opposite of time-sensitive content. Much of what we post on our blogs is newsworthy to our audience. That’s great! Part of the reason that people visit our blogs is to learn new things. The downside to all that current news is that it…

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