Month: January 2017

Your Mission Statement and Why it Matters

What is your mission statement? Why does it matter? What does it have to do with social media for nonprofit organizations? Discussion about the mission statements of nonprofit organizations might seem to be a little bit lofty for a guy that helps NGOs with their social media strategy. We don’t see a lot of social media activity around missions, purposes,…

Nonprofits and Social Media

Should Social Media Play a Part in your Nonprofit? With the proliferation of social media platforms, and their growing importance as marketing and communication tools for businesses and professionals, this question is being asked by the leadership of most nonprofits today. So, what is the answer? Let’s begin with the short answer: Now that the question has been answered, let’s talk…

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