Twitter is a godsend for nonprofit organizations
Whether you are a charity, a service organization, or an NGO, there is something powerfully useful about this particular social media platform. It would be easy to list off a large number of reasons that Twitter rocks for nonprofits! But we’re going to concern ourselves with the top three. These 3 reasons alone should be enough to convince any organization that they should be Tweeting.
- It’s Easy to Use
A Twitter account can be set up in only a few minutes, and an organization can be Tweeting within seconds of setting up their account. The built-in constraints of the platform are actually quite liberating. Whereas a blog post, or publication, requires intense planning, research, and editing, Tweet takes only a moment to compose, and the occasional grammatical slip is instantly forgivable, because Twitter is meant to look and feel spontaneous.A basic Tweet (Twitter post) consists of up to 140 typed characters. Add an image, a link, and some hashtags… And you are in business!
- It ls Useful
Need to share some exciting news? Get a message out quickly? Learn something new that you think your stakeholders would like to know? Tweet it!Would you like to set up an online chat? Choose a hash tag, let your followers know what the tag is and what time to meet on Twitter… And away you go! Instant online (public) conversation.Looking to increase the visibility of your organization? Trying to build more website traffic? Want to bring more readers to your blog posts? Tweets are now indexed by Google. Post a link to your latest blog post to your Twitter account. You’ve done your own SEO (search engine optimization).
- It is Powerful
The power of Twitter is impressive. In fact, it can be hard to fathom how much power can be harnessed from a social media platform that is limited by design to only microblogging with a maximum of 140 characters. Where does this power lie? What makes it so powerful?The primary power of Twitter is that it forms the core or hub of your organization’s online presence. It functions like superglue to bind an organization’s website, blog, Facebook, and other Internet based platforms into a cohesive whole. If you are hosting an event, and have posted the details to your website, Tweet a link to the website. If your organization has posted a group of photographs to its Facebook page, mention that, and link to it, on Twitter. And this integration goes both ways. It’s possible to have all your Tweets show up on your blog home page and on your website too. This makes it easy to convert an occasional website visitor into a regular Twitter follower.There are also some “hidden” features that can be extremely useful to some organizations. My favorite of these for nonprofit use is the feature that allows an organization to “protect its Tweets”. This feature allows only those people and accounts that are approved by you to see your organization’s Tweets. Think about how useful it could be to a condo board that wants to get a message out right away, but that only condo residents could see and respond to? Or a membership based organization that wants to communicate instantly and privately with all of its members, but only its members?
Still not sure that Twitter is powerful?
If Twitter could get Donald Trump elected president of the United States, just imagine what it could do for your organization! (Sorry… That was my “trump” card.)
I’d love the opportunity to talk to you more about what Twitter can do for your organization. If you’re in Toronto, let’s get together. Shoot me an email.
As easy as Twitter is to use, getting started can be intimidating for beginners. I love helping organizations to get started. By hiring me to get you “over the hump”, your organization will be able to use Twitter effectively and inexpensively. There is no good reason to pay hundreds, or thousands of dollars every month to a company to look after your tweets and twitter account. In fact, your communications will be way more effective if you tweet for yourself.