Category: Marketing

Facebook Sign - should your nonprofit, ngo, or charitable organization be using Facebook?

Solopreneurs – Is Facebook Right for your Business?

If you are a solopreneur, or self-employed professional, you’ve probably considered using Facebook as a marketing tool. But is it the right tool for your business or professional practice? Let’s start with the benefits of Facebook. Nearly everyone you know has a Facebook profile Nearly everyone you know uses Facebook daily It follows that every one that will use your…

solopreneur working from home

Solopreneur? 4 Reasons to Manage your own Social Media

Soloprenuers and other self-employed professionals, like real estate agents, b2b consultants, lawyers, accountants, dentists, and ADR professionals, often feel themselves to be in a bit of a bind when it comes to social media marketing management. It can be hard to find time for social media, not every entrepreneur feels like information technology is a core competency (or necessity), and…

Reviewing job seekers resumes at ye olde workplace

LinkedIn Jobseeking

Are you job seeking, job hunting, searching for jobs? If so, then LinkedIn should be your new best friend. But there is a lot more to LinkedIn Jobseeking than just clicking on the “Jobs” link and searching for work in your desired field and location. Start Early What does “early” look like. Let me put it this way… if you…

4 Secrets for Social Media Failure

Failure isn’t “rocket surgery”. Any person or organization can handle its social media posting without a huge commitment of time or money. It is quite likely that by doing it right, you, and your organization, will achieve at least some level of measurable success. And while success is never guaranteed, there are several different ways to guarantee failure. Here are…

Twitter is the must-have social media platform for every nonprofit organization. Here are three reasons why.

Top 3 Reasons Nonprofit Organizations Use Twitter

Twitter is a godsend for nonprofit organizations Whether you are a charity, a service organization, or an NGO, there is something powerfully useful about this particular social media platform. It would be easy to list off a large number of reasons that Twitter rocks for nonprofits! But we’re going to concern ourselves with the top three. These 3 reasons alone should be…

Your Mission Statement and Why it Matters

What is your mission statement? Why does it matter? What does it have to do with social media for nonprofit organizations? Discussion about the mission statements of nonprofit organizations might seem to be a little bit lofty for a guy that helps NGOs with their social media strategy. We don’t see a lot of social media activity around missions, purposes,…

instagram logo

Instagram Marketing for Organizations

Instagram is one of the most popular social media platforms in the world today. It has hundreds of millions of users, and its acquisition by Facebook, makes it doubly attractive as a marketing platform. But is it the right platform for your nonprofit organization? Is it the right platform for your organization? Instagram should be included, or prioritized, in your social media…

The Secret to Successful Blogging

Every successful blogger knows that there is one secret factor that every successful blog shares. No blog can succeed without knowing this secret. So, What’s the big secret? Well, I’m going to share it with you now, so that you too will be “in on it”. The secret consists of only a single word. DISCIPLINE. Discipline, or more accurately, self-discipline,…

Social media channels

Choosing (Social Media) Channels

Choosing the social media channels that will work best for your business is a tough choice. For the largest of businesses, the choice is actually easier than it is for smaller, entrepreneurial enterprises. The big boys have only once choice – participate in everything! But for those of us with more limited resources, it can be a bit more complicated;…

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