Category: Marketing

Twitter is the must-have social media platform for every nonprofit organization. Here are three reasons why.

Top 3 Reasons Nonprofit Organizations Use Twitter

Twitter is a godsend for nonprofit organizations Whether you are a charity, a service organization, or an NGO, there is something powerfully useful about this particular social media platform. It would be easy to list off a large number of reasons that Twitter rocks for nonprofits! But we’re going to concern ourselves with the top three. These 3 reasons alone should be…

Your Mission Statement and Why it Matters

What is your mission statement? Why does it matter? What does it have to do with social media for nonprofit organizations? Discussion about the mission statements of nonprofit organizations might seem to be a little bit lofty for a guy that helps NGOs with their social media strategy. We don’t see a lot of social media activity around missions, purposes,…

instagram logo

Instagram Marketing for Organizations

Instagram is one of the most popular social media platforms in the world today. It has hundreds of millions of users, and its acquisition by Facebook, makes it doubly attractive as a marketing platform. But is it the right platform for your nonprofit organization? Is it the right platform for your organization? Instagram should be included, or prioritized, in your social media…

The Secret to Successful Blogging

Every successful blogger knows that there is one secret factor that every successful blog shares. No blog can succeed without knowing this secret. So, What’s the big secret? Well, I’m going to share it with you now, so that you too will be “in on it”. The secret consists of only a single word. DISCIPLINE. Discipline, or more accurately, self-discipline,…

Social media channels

Choosing (Social Media) Channels

Choosing the social media channels that will work best for your business is a tough choice. For the largest of businesses, the choice is actually easier than it is for smaller, entrepreneurial enterprises. The big boys have only once choice – participate in everything! But for those of us with more limited resources, it can be a bit more complicated;…

entrepreneurs meeting

The Entrepreneur’s Dilemma

Social Media and the Entrepreneur For the entrepreneur, solopreneur, or sole practitioner, it often seems that business life is divided into two phases. Either we have a lot of work (and sometimes money) but zero time – or – we don’t have enough work or money to invest in marketing initiatives (like social media) that will bring in more money.…

Jobseeking

Jobseeking and Blogging

There is a lot to think about while we are looking for a job. Jobseeking is a tough job. It’s a world of resumes and rejection letters, of occasional interviews, and too much insecurity—and too many “helpful” people offering too much “useful” advice! For most people, social media seems to serve mostly as a time wasting distraction from the real…

Facebook Twitter Blogging

Social Media Marketing: DIY or Paid Professionals?

Do it yourself, or pay a professional? The question comes up every day for self-employed professionals and entrepreneurs. For most people, most of the time, the answer is relatively straightforward. Unless you have expertise in the task that needs to be accomplished, it’s better to pay a professional. But when it comes to social media marketing, the answer can be less straightforward.…

social media icons

Social Media Account Management

What is “Social Media Account Management”? Essentially, a social media account manager, or management service, looks after the social media needs of an organization. That service comes at a cost to the organization, and will nearly always include at least Twitter and Facebook. Larger organizations will have greater needs, and specialized organizations will have special needs. The following quote offers…

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