Category: Marketing

entrepreneurs meeting

The Entrepreneur’s Dilemma

Social Media and the Entrepreneur For the entrepreneur, solopreneur, or sole practitioner, it often seems that business life is divided into two phases. Either we have a lot of work (and sometimes money) but zero time – or – we don’t have enough work or money to invest in marketing initiatives (like social media) that will bring in more money.…

Jobseeking

Jobseeking and Blogging

There is a lot to think about while we are looking for a job. Jobseeking is a tough job. It’s a world of resumes and rejection letters, of occasional interviews, and too much insecurity—and too many “helpful” people offering too much “useful” advice! For most people, social media seems to serve mostly as a time wasting distraction from the real…

Facebook Twitter Blogging

Social Media Marketing: DIY or Paid Professionals?

Do it yourself, or pay a professional? The question comes up every day for self-employed professionals and entrepreneurs. For most people, most of the time, the answer is relatively straightforward. Unless you have expertise in the task that needs to be accomplished, it’s better to pay a professional. But when it comes to social media marketing, the answer can be less straightforward.…

social media icons

Social Media Account Management

What is “Social Media Account Management”? Essentially, a social media account manager, or management service, looks after the social media needs of an organization. That service comes at a cost to the organization, and will nearly always include at least Twitter and Facebook. Larger organizations will have greater needs, and specialized organizations will have special needs. The following quote offers…

Real estate is a great topic for a blog

Real Estate Blogging, for Agent’s Eyes Only

Very few independent professionals put more time, effort, and money into marketing than a real estate agent. And, nearly every agent enjoys considerable support for their marketing from the brokerage firm that employs them. Brokerage support usually includes some web presence, but is that presence really enough to support your own marketing efforts as an independent agent? Many real estate agencies…

Listicle graphic

7 Reasons to use my Secret Marketing Trick

Click bait listicles might be annoying, they might be huge time wasters, they might even make us angry—sometimes at ourselves. But love them or hate them, they are a secret that is here to stay. The thing is, headlines using lists, or offering secrets revealed, take advantage of human nature. We can’t help noticing them, and we cannot help ourselves from being curious. The…

Blogging on a laptop

Does my small business need a blog?

Every business needs a blog. And here’s why: Establish yourself as a knowledge leader. Blogging is the perfect platform for sharing knowledge and passion with the people will benefit from it. A blog is good for you, good for your customers, and good for business. Blogging is an affordable and cost effective marketing tool for businesses of every size and…

What is Inbound Marketing? What is Content Marketing?

Inbound marketing. Content Marketing. Everybody’s doing it, right? But what exactly is it that they’re doing? These terms are everywhere we look now. But what do they mean? Are they the same thing? Inbound marketing and content marketing are not the same thing, even though the terms are often used interchangeably. Oddly enough though, even though they are not the…

Twitter Tips

This article focuses on “micro-blogging”, specifically the 140 character limited, microblog platform, Twitter. Most of what I write in this blog has to do with what I’ll call “Blog Blogging”—that is, writing about posting articles on a traditional blog, like those that I build for my clients. Following, are some of my favorite Twitter tips for maximizing your microblogging impact.…

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