Category: Social Media

4 Secrets for Social Media Failure

Failure isn’t “rocket surgery”. Any person or organization can handle its social media posting without a huge commitment of time or money. It is quite likely that by doing it right, you, and your organization, will achieve at least some level of measurable success. And while success is never guaranteed, there are several different ways to guarantee failure. Here are…

Twitter is the must-have social media platform for every nonprofit organization. Here are three reasons why.

Top 3 Reasons Nonprofit Organizations Use Twitter

Twitter is a godsend for nonprofit organizations Whether you are a charity, a service organization, or an NGO, there is something powerfully useful about this particular social media platform. It would be easy to list off a large number of reasons that Twitter rocks for nonprofits! But we’re going to concern ourselves with the top three. These 3 reasons alone should be…

LinkedIn for nonprofits, charities, and NGOs

LinkedIn for Nonprofits

Is LinkedIn a useful tool for nonprofit organizations? It’s pretty much a “no-brainer” for self-employed professionals, job seekers, employers, and corporations seeking to engage with people who are actively seeking to expand their career growth networks. But what about non-profits and charities? Is there a place for them on LinkedIn too? ABSOLUTELY! LinkedIn represents a fabulous networking and engagement opportunity for…

Nonprofits and Social Media

Should Social Media Play a Part in your Nonprofit? With the proliferation of social media platforms, and their growing importance as marketing and communication tools for businesses and professionals, this question is being asked by the leadership of most nonprofits today. So, what is the answer? Let’s begin with the short answer: Now that the question has been answered, let’s talk…

instagram logo

Instagram Marketing for Organizations

Instagram is one of the most popular social media platforms in the world today. It has hundreds of millions of users, and its acquisition by Facebook, makes it doubly attractive as a marketing platform. But is it the right platform for your nonprofit organization? Is it the right platform for your organization? Instagram should be included, or prioritized, in your social media…

Social media channels

Choosing (Social Media) Channels

Choosing the social media channels that will work best for your business is a tough choice. For the largest of businesses, the choice is actually easier than it is for smaller, entrepreneurial enterprises. The big boys have only once choice – participate in everything! But for those of us with more limited resources, it can be a bit more complicated;…

entrepreneurs meeting

The Entrepreneur’s Dilemma

Social Media and the Entrepreneur For the entrepreneur, solopreneur, or sole practitioner, it often seems that business life is divided into two phases. Either we have a lot of work (and sometimes money) but zero time – or – we don’t have enough work or money to invest in marketing initiatives (like social media) that will bring in more money.…

Facebook Twitter Blogging

Social Media Marketing: DIY or Paid Professionals?

Do it yourself, or pay a professional? The question comes up every day for self-employed professionals and entrepreneurs. For most people, most of the time, the answer is relatively straightforward. Unless you have expertise in the task that needs to be accomplished, it’s better to pay a professional. But when it comes to social media marketing, the answer can be less straightforward.…

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