Category: Social Media

Social media channels

Choosing (Social Media) Channels

Choosing the social media channels that will work best for your business is a tough choice. For the largest of businesses, the choice is actually easier than it is for smaller, entrepreneurial enterprises. The big boys have only once choice – participate in everything! But for those of us with more limited resources, it can be a bit more complicated;…

entrepreneurs meeting

The Entrepreneur’s Dilemma

Social Media and the Entrepreneur For the entrepreneur, solopreneur, or sole practitioner, it often seems that business life is divided into two phases. Either we have a lot of work (and sometimes money) but zero time – or – we don’t have enough work or money to invest in marketing initiatives (like social media) that will bring in more money.…

Facebook Twitter Blogging

Social Media Marketing: DIY or Paid Professionals?

Do it yourself, or pay a professional? The question comes up every day for self-employed professionals and entrepreneurs. For most people, most of the time, the answer is relatively straightforward. Unless you have expertise in the task that needs to be accomplished, it’s better to pay a professional. But when it comes to social media marketing, the answer can be less straightforward.…

social media icons

Social Media Account Management

What is “Social Media Account Management”? Essentially, a social media account manager, or management service, looks after the social media needs of an organization. That service comes at a cost to the organization, and will nearly always include at least Twitter and Facebook. Larger organizations will have greater needs, and specialized organizations will have special needs. The following quote offers…

What is Inbound Marketing? What is Content Marketing?

Inbound marketing. Content Marketing. Everybody’s doing it, right? But what exactly is it that they’re doing? These terms are everywhere we look now. But what do they mean? Are they the same thing? Inbound marketing and content marketing are not the same thing, even though the terms are often used interchangeably. Oddly enough though, even though they are not the…

Twitter Tips

This article focuses on “micro-blogging”, specifically the 140 character limited, microblog platform, Twitter. Most of what I write in this blog has to do with what I’ll call “Blog Blogging”—that is, writing about posting articles on a traditional blog, like those that I build for my clients. Following, are some of my favorite Twitter tips for maximizing your microblogging impact.…

Social Media and the Solopreneur

As a solopreneur (solo + entrepreneur = solopreneur), you know that your business success depends a lot on your marketing. And by now you’re probably aware that social media offers a great way to market your services. Except that, as a solopreneur, you’re too freaking busy working on your business to actually find to time to market it online! So,…

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