Is LinkedIn a useful tool for nonprofit organizations? It’s pretty much a “no-brainer” for self-employed professionals, job seekers, employers, and corporations seeking to engage with people who are actively seeking to expand their career growth networks. But what about non-profits and charities? Is there a place for them on LinkedIn too?
LinkedIn represents a fabulous networking and engagement opportunity for nonprofit organisations of all kinds!
Whether your organization is interested in promoting and marketing its cause, looking for volunteers, seeking motivated employees, or simply looking to increase its visibility, LinkedIn can help.
It is also pretty easy to get started, and to maintain your organizational presence too. The first step is to create your personal account there. Join LinkedIn if you haven’t already. Before moving forward, you might want to familiarize yourself with the platform. Search out, and connect with some of your friends and colleagues that are also on LinkedIn.
Remember, LinkedIn is NOT Facebook! Unless your nonprofit is an animal rescue organization there is no room there for cat videos and puppy pictures.
OK. Feeling confident now? Let’s get to work for your organization. The quickest and easiest way to create a presence for your group on LinkedIn, is to actually just go ahead and “create a group“. Give it a name that reflects either the name or purpose of your organization, and invite all of the members of your organization to join the group.
You and your organization are now active on LinkedIn. Congratulations! But now what? Now it’s time to put the platform to work for your non-profit. The most important step is to integrate your new account with your existing Internet presence. Make sure that it becomes part of your entire communications ecosystem – both online and offline. Put a link to your LinkedIn group on your website and blog, and links to your website, blog, and other social media pages in your LinkedIn group.
Finally, like all social media, and like all communications of every type, the success of your LinkedIn group is tied directly to the amount of effort you put into maintaining it. This does not have to be a full time job. Heck, it doesn’t even have to be somebody’s part time job! But it does take a bit of time, and a lot of discipline. Just like Twitter, or Facebook, or your mailing list, your LinkedIn presence is unlikely to serve your organization if nothing ever appears in it. Set a time in your calendar, whether once or twice a day, or just once a week – but make that time as critical to you as you would a doctor’s appointment for your child.
- Post some news
- Start a conversation
- Ask a question
- Answer questions
- Share an interesting article
- Share your blog posts
- Share someone else’s blog post
- Post recruitment notices for volunteers and staff
There is ALWAYS something that you can communicate that will be of interest to your stakeholders. All you need to do is find it, and post it. In fact, I’ll be doing that a moment from now. You’ll find a link to this article on my own LinkedIn account – RIGHT HERE.