Nonprofits and Social Media

Should Social Media Play a Part in your Nonprofit?

With the proliferation of social media platforms, and their growing importance as marketing and communication tools for businesses and professionals, this question is being asked by the leadership of most nonprofits today.

So, what is the answer?

Let’s begin with the short answer:

Yes! Social media should be part of the working strategy of every nonprofit.

Now that the question has been answered, let’s talk a bit about why social media is important, and how some of these platforms can help your nonprofit succeed in its mission—whatever that mission might be. Below is a list of Ten Reasons that Social Media marketing platforms might be important to your non-profit. The list is not all-inclusive, and it’s entirely possible that some of the reasons might not align with the goals of your particular organization.

Some Reasons that Apply to Most Nonprofits

  1. Community building
  2. Stakeholder communication
  3. Public outreach
  4. Transparency
  5. Mission marketing
  6. Fundraising campaigns
  7. Membership drives
  8. Member retention
  9. Demonstrate leadership
  10. Distinguish your organization among its peers

Nonprofits are special. Social media strategy for nonprofits is special too.

In coming posts I’ll talk about social media for some specific kinds of nonprofit organizations. For example the most appropriate social media platforms and strategies will be different for a membership driven nonprofit than for a charitable organization. And some specialized organizations, such as condo boards, will have mandates that may preclude public outreach altogether, But even these organizations will find social media platforms that will significantly enhance their effectiveness.

Some nonprofits require the same type of marketing efforts as for-profit entities. Others may view traditional marketing efforts and strategies as anathema to their fundamental philosophy. Buzzyness.com understands that. As a specialist in the not for profit sector, Allan Revich works hard to tailor an appropriate strategy for each client. A strategy that first and foremost aligns perfectly with the mission of their organization.

 

 

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