instagram logo

Instagram Marketing for Organizations

Instagram is one of the most popular social media platforms in the world today. It has hundreds of millions of users, and its acquisition by Facebook, makes it doubly attractive as a marketing platform. But is it the right platform for your nonprofit organization? Is it the right platform for your organization? Instagram should be included, or prioritized, in your social media…

The Secret to Successful Blogging

Every successful blogger knows that there is one secret factor that every successful blog shares. No blog can succeed without knowing this secret. So, What’s the big secret? Well, I’m going to share it with you now, so that you too will be “in on it”. The secret consists of only a single word. DISCIPLINE. Discipline, or more accurately, self-discipline,…

Content curation curator

Content Curation: 7 Steps to Success

What is content curation, and why should you care? What is curation: Content Curation is the act of discovering, gathering, and presenting digital content that surrounds specific subject matter. ~ EContent Magazine In the world of blogging, content curation is the artful use of other people’s content, to provide value to your readers, while simultaneously providing value to the originator…

Social media channels

Choosing (Social Media) Channels

Choosing the social media channels that will work best for your business is a tough choice. For the largest of businesses, the choice is actually easier than it is for smaller, entrepreneurial enterprises. The big boys have only once choice – participate in everything! But for those of us with more limited resources, it can be a bit more complicated;…

entrepreneurs meeting

The Entrepreneur’s Dilemma

Social Media and the Entrepreneur For the entrepreneur, solopreneur, or sole practitioner, it often seems that business life is divided into two phases. Either we have a lot of work (and sometimes money) but zero time – or – we don’t have enough work or money to invest in marketing initiatives (like social media) that will bring in more money.…

Jobseeking

Jobseeking and Blogging

There is a lot to think about while we are looking for a job. Jobseeking is a tough job. It’s a world of resumes and rejection letters, of occasional interviews, and too much insecurity—and too many “helpful” people offering too much “useful” advice! For most people, social media seems to serve mostly as a time wasting distraction from the real…

Facebook Twitter Blogging

Social Media Marketing: DIY or Paid Professionals?

Do it yourself, or pay a professional? The question comes up every day for self-employed professionals and entrepreneurs. For most people, most of the time, the answer is relatively straightforward. Unless you have expertise in the task that needs to be accomplished, it’s better to pay a professional. But when it comes to social media marketing, the answer can be less straightforward.…

social media icons

Social Media Account Management

What is “Social Media Account Management”? Essentially, a social media account manager, or management service, looks after the social media needs of an organization. That service comes at a cost to the organization, and will nearly always include at least Twitter and Facebook. Larger organizations will have greater needs, and specialized organizations will have special needs. The following quote offers…