Tag: entrepreneur

instagram logo

Instagram Marketing for Organizations

Instagram is one of the most popular social media platforms in the world today. It has hundreds of millions of users, and its acquisition by Facebook, makes it doubly attractive as a marketing platform. But is it the right platform for your nonprofit organization? Is it the right platform for your organization? Instagram should be included, or prioritized, in your social media…

Social media channels

Choosing (Social Media) Channels

Choosing the social media channels that will work best for your business is a tough choice. For the largest of businesses, the choice is actually easier than it is for smaller, entrepreneurial enterprises. The big boys have only once choice – participate in everything! But for those of us with more limited resources, it can be a bit more complicated;…

entrepreneurs meeting

The Entrepreneur’s Dilemma

Social Media and the Entrepreneur For the entrepreneur, solopreneur, or sole practitioner, it often seems that business life is divided into two phases. Either we have a lot of work (and sometimes money) but zero time – or – we don’t have enough work or money to invest in marketing initiatives (like social media) that will bring in more money.…

Getting ready to blog? How much should it cost?

How Much Should a Blog Cost?

I suspect that if you are reading this post, you’ve begun researching this question. I also suspect you may be pretty confused by now at the range of prices you’ve seen! Setting up, and maintaining a blog can literally cost zero dollars. I’ve also seen articles by very reputable organizations, that suggest you need to spend about $20,000 a MONTH…

Social Media and the Solopreneur

As a solopreneur (solo + entrepreneur = solopreneur), you know that your business success depends a lot on your marketing. And by now you’re probably aware that social media offers a great way to market your services. Except that, as a solopreneur, you’re too freaking busy working on your business to actually find to time to market it online! So,…

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