Tag: social media marketing

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Solopreneurs – Is Facebook Right for your Business?

If you are a solopreneur, or self-employed professional, you’ve probably considered using Facebook as a marketing tool. But is it the right tool for your business or professional practice? Let’s start with the benefits of Facebook. Nearly everyone you know has a Facebook profile Nearly everyone you know uses Facebook daily It follows that every one that will use your…

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Solopreneur? 4 Reasons to Manage your own Social Media

Soloprenuers and other self-employed professionals, like real estate agents, b2b consultants, lawyers, accountants, dentists, and ADR professionals, often feel themselves to be in a bit of a bind when it comes to social media marketing management. It can be hard to find time for social media, not every entrepreneur feels like information technology is a core competency (or necessity), and…

4 Secrets for Social Media Failure

Failure isn’t “rocket surgery”. Any person or organization can handle its social media posting without a huge commitment of time or money. It is quite likely that by doing it right, you, and your organization, will achieve at least some level of measurable success. And while success is never guaranteed, there are several different ways to guarantee failure. Here are…

Nonprofits and Social Media

Should Social Media Play a Part in your Nonprofit? With the proliferation of social media platforms, and their growing importance as marketing and communication tools for businesses and professionals, this question is being asked by the leadership of most nonprofits today. So, what is the answer? Let’s begin with the short answer: Now that the question has been answered, let’s talk…

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Instagram Marketing for Organizations

Instagram is one of the most popular social media platforms in the world today. It has hundreds of millions of users, and its acquisition by Facebook, makes it doubly attractive as a marketing platform. But is it the right platform for your nonprofit organization? Is it the right platform for your organization? Instagram should be included, or prioritized, in your social media…

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Choosing (Social Media) Channels

Choosing the social media channels that will work best for your business is a tough choice. For the largest of businesses, the choice is actually easier than it is for smaller, entrepreneurial enterprises. The big boys have only once choice – participate in everything! But for those of us with more limited resources, it can be a bit more complicated;…

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Social Media Marketing: DIY or Paid Professionals?

Do it yourself, or pay a professional? The question comes up every day for self-employed professionals and entrepreneurs. For most people, most of the time, the answer is relatively straightforward. Unless you have expertise in the task that needs to be accomplished, it’s better to pay a professional. But when it comes to social media marketing, the answer can be less straightforward.…

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Social Media Account Management

What is “Social Media Account Management”? Essentially, a social media account manager, or management service, looks after the social media needs of an organization. That service comes at a cost to the organization, and will nearly always include at least Twitter and Facebook. Larger organizations will have greater needs, and specialized organizations will have special needs. The following quote offers…

What is Inbound Marketing? What is Content Marketing?

Inbound marketing. Content Marketing. Everybody’s doing it, right? But what exactly is it that they’re doing? These terms are everywhere we look now. But what do they mean? Are they the same thing? Inbound marketing and content marketing are not the same thing, even though the terms are often used interchangeably. Oddly enough though, even though they are not the…

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